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Our ambition is to expand Radisson® as a powerful, globally consistent, first-class brand. The positioning is being supported by a series of innovations introduced during our 2010 Global Business Conference, including new room concepts, new restaurant concepts and a series of new service concepts focusing on the guest experience.
The strategy for Radisson entails an investment program of up to USD 1.5 billion in North America alone, concentrating on establishing flagship hotels in key U.S. cities and upgrading the existing portfolio. With 419 hotels in operation globally and 108 hotels currently in the pipeline, the brand is poised for significant growth around the world*. We plan to grow the portfolio domestically and globally to at least 600 hotels by 2015.
As one of the world’s leading brands, Radisson® is being positioned to deliver vibrant, contemporary and engaging hospitality characterized by the Yes I Can!SM service philosophy.